Starting From 2005, with the objective of increasing the performance of Battistella, the shareholders had considered changes in executive management.

The management projected investments and considered the possible influences of the world’s socio-economic tendencies. Starting from 2006, the group finished preparing the professionalization of its own collective management, with functional reorganization and the adoption of visual identity, or Unimarca, the implementation of the collective communication and the alignment of processes policies.